Building across borders
Developing North American operations for a Norwegian robotics company. Bringing together local teams, customer needs, and an international organization.
INTERNATIONAL EXPANSIONNORWEGIAN ROOTS. DETROIT BASED.
Building businesses.
Bringing robotics
into the real world.
I’m Rasmus Bendvold. I lead wheel.me U.S., helping turn ambitious technology into practical industrial automation.
A little more about me ↓
01 / ABOUT
Finance by training.
Operator by practice.
My work sits where technology, people, and business meet.
I’m a Norwegian business leader based in Detroit. At wheel.me, I lead our U.S. business and work across operations in the United States and Mexico, connecting commercial growth with the work it takes to deliver in industrial environments.
I started in corporate finance, with roles at Halfwave and later wheel.me. That foundation still shapes how I work: understanding the economics, making clear decisions, and building the team and structure to execute.
After moving to the U.S. in 2022, my focus expanded from finance to building a business on the ground, from customer relationships and organization development to hands-on robotics deployment.
02 / EXPERIENCE
From the business plan
to the factory floor.
Commercial perspective.
Operational responsibility.
Making automation work
Connecting business development with deployment, helping bring autonomous mobile robotics into working manufacturing environments.
ROBOTICS & OPERATIONSConnecting growth and discipline
Applying a finance background to budgets, priorities, team development, and the everyday decisions behind a growing technology business.
FINANCE & LEADERSHIPTHE PATH SO FAR
Halfwave Finance
→wheel.me, Norway Finance management
→wheel.me, U.S. Managing Director
03 / IN PUBLIC
Conversations
and perspectives.
On building operations, bringing robotics to industry, and the future of manufacturing.
CONTINUE THE CONVERSATION